We’ve come a long way from when we used to wear animal skins, our style continuously changing as we braved the caves, jungles, deserts, and ice ages. Like the rough terrain man has had to evolve through, the concrete jungle presents many challenges too. With so much going on in the streets, expressing one’s individuality and values isn’t a walk in the park.
The History of Streetwear
Streetwear was invented in the late 70s and early 80s. Since its inception, it’s been shaped by everything from popular culture and personalities, to entertainment, and whatever the new school is into. This cut-and-paste approach has become the standard for streetwear culture, but it won’t last for long. A new era of urban fashion is upon us. It’s all about the unfamiliar, standing out, and owning your truth. This is the future of streetwear, and what a future it is.
Social Consciousness and Responsibility
Fashion is a form of communication. Your clothes speak for you before a letter leaves your lips. How you dress can let people know how you feel, it can relay a message, and weave out a narrative. It can even help reveal one’s identity and foster a sense of belonging. Clothing isn’t just about protection from the elements, and it isn’t just about comfort either. It’s about people too.
Society is faced with many problems and there are countless injustices witnessed daily. Still, it doesn’t make sense for everyone to go around carrying picket signs or marching and taking part in demonstrations.
Showing where you stand on issues and doing something about them can be as simple as wearing a T-shirt. You think, see, or feel differently generally as a person, or about what’s going on; but how will people know? With major social issues likely to last in the coming years, people are likely to express their sentiments through casual attire.
With all industries going green, there’s no way that fashion is going to get left behind. From production to procurement, all the way through to marketing and shelving efficiency will be the name of the game. This isn’t just likely, but necessary for survival and longevity. It's vital for the clothing sector to take strides to reduce its impact on the environment if it wishes to survive.
However, when it comes to streetwear of the future, resistance to norms is not the only thing that’ll be popular. It’s also going to be a game of thinking ahead and legacy-building. As unpredictable as things are in the world, making a positive impact on the community will increasingly take center stage. There’ll be a greater focus on the things that remain important in life, despite all the winds of change.
The Celebration of Diversity
For a long time, it was important for clothing companies to go heavy on logo branding to make themselves more recognizable to customers. While that may have done the trick for the last couple of years, it doesn’t seem to be something we’ll be seeing more of in the future. The whole ‘brand name craze’ seems to be dying down as fashion continues to develop.
These days and in the days ahead of us, people will find it more interesting when others can’t tell what they’re wearing. Planet-wide financial woes will definitely play a role in this. The result is people trying newer and smaller, more untested brands.
Clothing combinations that were once considered to ‘disagreeable’ will be common in the time to come. Radical designs are expected to take the industry by storm, with more exploration in terms of materials, pattern, shape, color, as well as style. Personalization is going to be a big deal as well. Even the introvert and the independent thinker will be able to show the type of person they are from the clothes they put on.
Gen Z’s Main Character Energy
In the streetwear department, it’s the new kids that seem to understand the assignment. You’re talking about people that practically live on the internet here, so their fashion interests are likely to be broad and dynamic. Not only that, but there will be an urge to transform the industry. That’s just the nature of technology, it encourages innovation and transformation.
When Gen Z was born, streetwear had already taken form. As they grew up around the culture, they started to make it their own. Now they have the power to instantly connect to each other in a variety of ways. They have access to a world of information at their fingertips. This generation is in the perfect position to take streetwear to the next level, and they will.
Focus on Lifestyle
Sometimes you want people to know how you live your life without having to tell them. Fashion is a lifestyle, and it has the power to expose the type of life you live. We’re going to witness an emphasis on how we buy our streetwear. When we buy it, and where exactly on the streets we end up wearing it will also be a focal point. The entire experience surrounding streetwear will be amplified and complemented to a greater degree.
You simply can’t separate fashion from lifestyle, and there sure are a lot of different types of lifestyles out there. We’ve seen how streetwear has become part and parcel of surfing and skating culture. After all, what you actually do while wearing your clothes determines how suitable they are. There’s going to be an even greater blending between streetwear and the activities it’s meant to complement.
A Black Rooster Future
If you’re looking for streetwear designed and produced with the future in mind, then look no further than Black Rooster. Consider the characteristics of a rooster. Being ‘socially aware’ means it’ll help find food for the flock. A rooster doesn’t hide how it feels and makes its emotions known instantly and outwardly. Now think of a black rooster, unusual and prized. When you’re done thinking, hit our contact page to get more information on our products.