What Does “Unapologetic” Mean?

When you are unapologetic, it means that you are refusing to tell someone that you are sorry, or you refrain from showing regret for what you have done. If you are really sorry about a decision you have made, you will be apologetic. The same is true if you are not sorry. It means that you are unapologetic. 

Your Choices

You may be unapologetic for your choice of clothing and your inspiration as to why you chose to dress like you do. It could be a T-shirt with a powerful quote or slogan. You choose to wear it because you want to express yourself to the world. While ‘unapologetic’ describes a person who doesn’t see the need to apologize, it also shows a sense of strength. For example, an unapologetic female could be seen as a feminist and proud of standing up for what she believes in and showing it in more ways than one. Wearing a T-shirt with a slogan is one way to do this. 

Asking for Forgiveness

Asking for forgiveness and feeling guilty for things that, if you think twice about, shouldn't be so exhausting to do. Part of the mental load is the mandates that many people are trying to put on you. You pushed them away to be freer… and happier? For that, you don’t have to apologize. Everyone deserves to embrace their own way of doing things, whether others think it is right or not. 

Creating Your Own Path

Women until now were raised to please others and also to be quiet and be in a position of submission. And that can be something deeply ingrained in them and hard to unlearn. That can leave women with less satisfaction. As a woman in this position, you can be unapologetic about not going out of your way to please anyone but creating your own path and making your own decisions, despite what other people may think about you. 

Usage Examples

There are different examples of how people can be unapologetic. Let’s see how it can be used in a sentence:

  • “It was that tone of voice that created an unapologetic response from the wife, who felt that she was not getting the respect from her husband that she deserved.” 
  • “I felt like staying in bed for a little longer because I was tired. I knew that I had to get up to fix breakfast for my family. I was unapologetic about lying down for a few minutes and they should understand.”
  • “She had an unapologetic accent as a Hispanic. However, she spoke English and was still able to be understood when she spoke.”
  • “Was unapologetic about living a lavish lifestyle. It took years of hardship to have gotten to this place in his life and if he wanted to spend money on high-ticket items, he thought he deserved to splurge on himself.”
  • She wore a Black Rooster T-shirt with the slogan “I beat my own drum,” and was unapologetic about wearing something so unique and different. It showed that she wanted to look and feel different. The T-shirt she wore represented her countercultural stance that she wanted to affirm to the public.”

The Situations

Below is a short list of situations in which it might be convenient to stop for a second, listen again and ask yourself: why am I saying that and why do I have to apologize about my decision or for what I wear? What did I do wrong to excuse myself and ask for forgiveness? And maybe the answer is nothing.

1) Unapologetic about Missing an Important Date

One way that you may show that you are not sorry is when you don’t apologize for missing an important date such as a:

  • Birthday celebration
  • Anniversary
  • Actual date
  • Wedding
2) Enjoying Alone Time

Everyone should enjoy their free time. You should not apologize for this. Your time is important and even though you may want to accommodate your family and friends, you should not apologize for wanting to spend time alone. You don’t have to feel guilty about it. You should definitely be unapologetic, since time alone is a way to regroup, which should make you a better person. This is something your family and friends would appreciate. 

3) Accepting Praise

Do you think of how you want to answer someone when they tell you “What a nice dress you are wearing"? Among the options may be "ah, it's just one of my go-to attires". Or some variant in which you choose not to say, “Thank you!” as if you had to apologize or feel guilty for having a beautiful garment that others like! Enjoy the praise and parade.

4) Having Fun

Not everything you enjoy has to be profound or intellectual. Laughing at a reality show or a quiz game doesn't mean you lack intelligence. People contain multitudes of versions of themselves. You can enjoy a serious philosophical conversation, or you can choose to go skating and fall on the ice, laughing at yourself and not apologizing for acting like a kid. 

5) Setting Boundaries

It is important to set unapologetic boundaries by showing who you are and not accepting the norm. You can preserve relationships by setting boundaries and being true to yourself. In doing so, people will get to know your authentic self and won’t cross the line nor have unrealistic expectations.

Out of the Box

Be mindful that unapologetic means you do not want to be ‘put in a box’ and, for that reason, you refuse to compromise your true self or conform to what others want you to accept. It does not mean that you refuse to change or apologize when it is necessary. You are only choosing to be different and live by your own rules and standards. You also know that you are purposeful and destined for greatness. Wearing unapologetic clothing helps you to let other people know. 


Black Rooster sells unapologetic clothing such as T-shirts, pullovers, hoodies, and other garment pieces that help people represent their uniqueness and difference. Black Rooster helps people show that they are unapologetic about conforming to traditional cultural dominance, but instead, creating their own cultural dominance and showing others what they stand for. Black Rooster helps people show their value and how their difference can be an asset to the world.
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