The Black Rooster Brand Story

Simply put: I didn’t choose this brand, this brand chose me.

A few years ago, my husband and I celebrated our 20th wedding anniversary by taking a dream honeymoon. Because we had gotten married in our very early twenties, we couldn’t afford a dream trip then.

So, we were both excited and grateful to celebrate such a milestone in this way. I already had a notebook full of designs but up until that trip, no one knew about them except me. On that trip, I shared my ideas with my spouse and he wholeheartedly agreed that they should not remain in a notebook. They needed to be out in the world where they could affirm, empower and be enjoyed.

As we talked, a rooster crossed our path. The significance of that rooster was not lost on me. For Ayam Cemani, also known as, the black rooster, is rare. With feathers, beak, bones, meat and even, eggs that are black, it is truly unique.

Likewise, this premium lifestyle brand, which bears its name, speaks to those who are rare, special, unique. It is for people who embrace and celebrate uniqueness, in themselves and others.

It is here that you will find original apparel, footwear, gifts and empowering books for people who want live their best lives and stand out from the crowd.

There is only one you so buy unique. 

When they see the Black Rooster, they automatically know you’re one-of-a kind.

Terri Jones Salter
Founder

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